supplements for pets

What was the brief?

• Simple: increase conversion.

What we did

• Google Ad optimisation.
• Customer Journey analysis.
• Site redesign and build.
• Natural search optimisation.

What they now get

• More targeted traffic with cheaper cost per click.
• Lower drop out and more customers adding products to basket.
• A fresh new look and feel.
• On page one of Google for 90% of their key phrases.

What does this add up to?

• In short, more pet owners buying glucosamine for dogs and other supplements than there were previously.
• Or more precisely, more customers converting with a lower cost per acquisition: the Google Ad cost per click has been halved and the conversion rate has been taken from 1% to over 4.5%, this coupled with approximately a 60% increase in traffic levels has resulted in more sales.